A Short History

J. Seitz & Company is Litchfield County's premier specialty store and offers a distinctive and carefully chosen selection of furniture, antiques, home decor, women's and men's apparel and accessories, jewelry, and gifts for babies and pets.

Under the same roof for over twenty-five years, J. Seitz is located in a vintage building in the historic village of New Preston.  Perched above a magical waterfall, it has long been a favorite destination for decorators, collectors, celebrities, world travelers and those who crave an uncommon shopping experience.

Begun by Joanna Seitz, who left a career as a magazine editor and stints in the world of fashion PR, she was later joined by her husband Bill Seitz, a former professional interiors and design book photographer. While J. Seitz continues to be influenced by  the classic Santa Fe style, where the Seitzes also have a home,  these days the approach is much more refined. It is a more focused version of modern country and rough luxe style.  Sophisticated and rustic elegance with an authentic and unique lifestyle approach.

Most recently, they've been joined by their daughter, Amanda, who grew up in the business and is an F.I.T. graduate like Joanna. The mother/daughter buying duo collaborate on most everything they bring into the shop. Amanda's focus is apparel, jewelry and accessories, and her eye for scouting products continues to  bring artisan treasures, not found elsewhere, to the store. Joanna focuses on furniture and home, and they both travel extensively to hand pick those special things that make a home a sanctuary. 

Along with the J. Seitz team, their combined merchandising skills are very evident when walking through the two floor emporium of beautifully displayed goods. All three Seitzes are world travellers and any jaunt they make sends unique items back to the store. This specialized approach to retailing has caught the eye of national magazines and newspapers.  Consequently, all of their homes and the shop have been regularly featured in publications and on television.

As J. Seitz continues its journey toward bringing interesting, carefully selected and edited merchandise to their clients, you can be assured that you will always be both surprised and delighted at what you find under its roof.




9 East Shore Road - New Preston, Connecticut 06777 - 860.868.0119

Email:  j.seitz@snet.net






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